CORPORATE STRATEGY
In 2016 redefined strategic objectives of top 200 law firm from twelve to five and developed internal communications key messages for improved staff engagement.
Engaged with staff and collaborated with management team to develop company values as part of a brand development programme.
DIGITAL CAMPAIGN MANAGEMENT
Launched a digital campaign to attract qualified solicitors to self-employed, otherwise known as Consultant, status working under the umbrella brand of Taylor Rose MW. Collaborated with digital agency Clicks to create a microsite and PPC campaign that has consistently delivered 85% ROI against normal recruitment channels. Responsible for creative & digital brief, copywriting and campaign management from launch in 2018 to 2021.
MENTORING, TRAINING and CONSULTANCY
Provided informal one to one training to create consistency across digital presence for this organic soap manufacturer.
Consultancy can also clarify a campaign concept, define a business proposition as well as grow brand reputation. We collaborate with small companies and sole traders to help provide direction and define propositions, content and design through one to one sessions or bespoke workshops.
PROJECT MANAGEMENT
And Consultancy's experience includes managing global rebrand programmes and communication teams across several continents through to website development or reputation campaigns for SMEs. Budget responsibility from several hundred pounds to multi million euros. Delivered multi level programmes as well as one-off projects for FTSE 100 companies and industries such as telecoms, information technology, engineering and law.